A few months ago, Kanye West, one of the most controversial artists, said he would never be involved with the NFTs or Cryptocurrencies. He posted a handwritten Instagram photo of a note in January that said, “Do not ask me to do NFTs,” adding, “Ask me later.”
This goes against what we have seen of late as his cloth line Yeezus, submitted 17 trademark applications, indicating a likely foray into the NFT market. According to these registered trademarks, it’s a sign that the musician and a business mogul are thinking and have plans to join the NFT world. According to the US Patent and Trademark Office, Kanye’s trademark applications cover blockchain-based non-fungible collectables, assets, currencies, and tokens and online retail store services providing downloaded movies, videos, television, music, entertainment, and digital art.
What Kanye’s cloth line, Yeezus, holds in the future of the metaverse and web 3.0 is uncertain, but one thing is clear, NFTs are involved. Remember that almost all other big cloth lines are already active in the NFTs universe. Brands like Nike, Adidas, and Gucci took steps to join NFTs months ago. To keep up with the market competition and current trends, it looks inevitable for Yeezus to join NFTs. On that note, Canadian pop star Abel Makkonen Tesfaye, well-known by his stage name The Weeknd, has partnered with Binance to use Web 3.0 technology in his concerts to improve the fan experience. His world tour is supposed to kick off this summer, and Binance will be its official sponsor.
The “After Hours Till Dawn” tour will be the first concert tour in which Web 3.0 technology will be used to improve the fan experience during the singer’s live performances on stage. Binance will collaborate on this project with HXOUSE, an association for creative businesses. This will assist the exchange in developing a special NFT collection for the singer’s tour and items featuring both The Weeknd and Binance. Sponsorship and venturing into the crypto metaverse through virtual performances and NFTs aren’t the only benefits that Weekend will enjoy from this deal.
Binance, as part of the agreement with the singer, will donate two million dollars to his charity, The Weeknd’s XO Fund. NFTs are changing the art industry, and it’s no doubt that you will be on the wrong side of the industry sooner or later, being outside the NFT hemisphere as an artist. Binance is scaling the heights, and despite it being the biggest crypto exchange platform in the world, it is still venturing, sponsoring, and supporting as much as it can. It is also notable that Binance has committed an excess of $200 million to the famous magazine Forbes. With such massive investments, its future is certainly even brighter.
