Binance was the cryptocurrency exchange partner for the 64th Annual GRAMMY Awards after signing a partnership for the Recording Academy® and the GRAMMY® week events, including the inaugural Recording Academy Honors celebration. Binance becomes the first-ever Cryptocurrency exchange to partner with the academy. Binance is the largest cryptocurrency exchange in the world with over 28.5 million Binance users and annual profits of between USD 800 million and USD 1 billion.
The 64th Annual Grammy Awards ceremony was held at the MGM Grand Garden Arena in Las Vegas, United States of America on April 3, 2022. (Now past)
This is a revolutionary development as it has shown the recording academy’s ability to evolve with changing times and its willingness to adopt new and emerging technologies in the rapidly changing music and Arts industry and create the best user experience for their music fans, members, and for the sake of future creators. With Fans watching all over the world, Binance has seen this as an opportunity to showcase what blockchain technology can offer in terms of solutions and alternative investments.
The partnership/sponsorship is not limited to the event but will continue throughout the year to bring out various Web3 technology solutions and experiences to the organizations’ members, events and initiatives. Additional details about the partnership /sponsorship will be announced at a later date. This leaves a lot of room for innovation and new product launches to match the demanding dynamic music and art industry.
“As the leading player in the crypto and blockchain space and with its community-focused approach, Binance is the perfect partner for the GRAMMYs and for our mission to empower music people around the world.” Panos Panay,Co-President, Recording Academy.
“We are impressed by the recording academy’s ability to meet the ever-changing demands of its community-this is something we mutually share as a company that puts users and people first.” Said Binance co-founder Yi He.
The recording Academy represents the voices of performers, songwriters, producers, engineers, and all music professionals and is dedicated to ensuring the recording arts remain a thriving part of our shared cultural heritage, the Academy honors music’s history while investing in its future through the GRAMMY Museum, advocates on behalf of music creators, supports music people in times of need through MusiCares® and celebrates artistic excellence through the GRAMMY Awards – music’s only peer-recognized accolade and highest achievement. As the world’s leading society of music professionals, we work year-round to foster a more inspiring world for creators.
This goes to show that the world is slowly embracing Defi and Crypto Currency by not viewing it from a risk perspective, but is viewing it as an opportunity to attract the younger population who are looking for alternatives to invest.
In the coming years, we hope that the recording academy will partner with more cryptocurrency exchange companies to provide a choice in products and also give fans and also artists who are spread across the globe an opportunity to also use the platforms and also create awareness about cryptocurrency and what blockchain technology has to offer.