We have heard or engaged with NFTs on occasion as active crypto users. NFTs hit the market a few years ago, proving to be a good investment scheme. The first NFT was created back in 2014 and ended on the market, and was sold for $4. A year later, the market turned, and people became conscious of NFTs. Several years later, in 2021, the market had a substantial base. The first NFT project, Etheria, was launched and demonstrated at DEVCON 1 in London, Ethereum’s first developer conference, three months ago after the launch of the Ethereum blockchain. Since 2021 NFTs have made huge bucks, with the highest-grossing NFT going for $91.8 million and the second most expensive being sold for $69.3 million. With such returns, its prominent big names in the cooperate industry did not doubt to join this market. Superstars, from singers like Snoop Dogg to actors and professional basketball players, all seem to be in the industry of owning or participating in the trading of NFTs. We look at some of the biggest brands in the world that are involved with the NFT world. Adidas. The sportswear giant ventured into the NFT in December 2021. It has gone so far as to partner with Italian luxury fashion house Prada in January 2022 to launch an NFT project (built on the Polygon network), allowing fans to contribute their unique tailored designs. Lamborghini. The giant car company launched its NFTs in January 2022. They found 360 pieces of the Lamborghini Aventador NFT collection. The NFTs had a floor price of 0.0102 ETH. Louis Vuitton. The mega French fashion house joined the NFT community to commemorate its 200 birthday. The brand created Louis The Game, highlighting its rich heritage through NFTs and in-game innovations. The video game even sports a dedicated character named Vivienne, designed to resemble Louis Vuitton. In the game, one can collect monogram candles that usher you to the following levels. Samsung. The giant electrical company ventured into NFTs in January 2022. Samsung introduced the world’s first TV screen-based NFT explorer and marketplace aggregator, a groundbreaking platform that lets you browse, purchase, and display your favourite art — all in one place. They stated this would be an interactive virtual reality where buyers will learn and make educative decisions about NFTs before buying. Pepsi.
The beverage company launched 1,893 pieces of unique generative style NFTs. It did this to celebrate its birthday, stating that the NFTs were generated randomly by an algorithm, and each NFT was unique. It was back in December 2021. MacDonald’s.They released their first NFT in November 2021. To do something big on the 40th anniversary of the McRib, McDonald’s released a limited edition of 10 McRib NFTs in the US. Designed to commemorate the return of the fast-food restaurant’s limited collection McRib to its menu in November 2021, McDonald’s delivered its first-ever NFT promotion. These are just a few of the brands venturing into NFTs. NFTs are working as an excellent marketing tool and are leading to massive brand growth as people are now involved with their brands on another level. Other mentionable names in the NFT are, Coca-cola, Burger king, NFL, Gucci, Nike and now the coffee makers, Starbucks, have announced they are joining.
